Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance. For example, in the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You’ll see these changes start to happen over the next few months. via What’s in Store: Moving Away from Gender-based Signs.
I love this, especially the updates to the toy aisle. I’ve taken my girls shopping enough to know that the arbitrary segregation into “girls & boys” toys impacts how they think about themselves and what is “appropriate.” Having to explain “these toys aren’t just for boys, you can play with them too” is stupid, and yet I found myself having to do it again and again.